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Sunday, April 11, 2010

Bold Biffi or Boring Biffi?
I was excited to see the plus size collections from Jessica Biffi for Addition Elle and MXM but am feeling underwhelmed.

A little background: Jessica Biffi was a contestant on Project Runway Canada, and is a plus size woman. After the show, she teamed up with those 2 plus size stores to create collections.MXM and Addition Elle are kind of like the Canadian Fashion Bug and Lane Bryant (Canadian girls - do you agree with my LB comparison?).

The lines were announced to much fanfare but when I went to check them out, they were just... ok. Listen, they are wearable. Cute, maybe even. But designed? No. They are standard plus size line fare, in my opinion. I want to see something hot, something exciting, something worth having her own capsule collection. These are just sort of meh.

Jessica Biffi Collections

What do you think, are you as underwhelmed as I am?

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  • At 3:33 PM, Blogger Cecily said…

    Completely underwhelmed, but then again it's perfect for Canadian plus size "fashion" which is years behind US offerings.

  • At 6:27 PM, Blogger Cathi said…

    I agree. Nice enough but not recognizable as a "collection" of any kind.


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